Work
Here’s a selection of projects I have contributed to.
Carleton Home Page
- Product: Institutional home page
- Problems:
- Effectively communicate key institutional differentators in a way that appeals to prospective students
- Simplify access to top tasks and properties for all audiences
- My Roles:
- Audience, usability, and competitive research using focus groups, task analysis, user observation, and one-on-one interviews
- Concept and microcopy development
- Information architecture
- Prototyping, testing, and design
- Art/photography direction
- Client communication, scoping, goals
Giving to Carleton
- Product: Combined informational giving site and transactional donation process
- Problems:
- Reduce friction to start a donation
- Enhance findability of supporting information
- My Roles:
- Client communication, scoping, goals
- Information architecture
- Wireframing and design
- Usability testing
- Front-end development
Carleton Sign-In Process
- Product: Sophisticated sign-in process incorporating OAuth
- Problems:
- Increase the proportion of Carleton alumni who sign in to access services
- Maintain simplicity of non-alumni login experience
- My Roles:
- User flow analysis and documentation
- UX vision
- Prototyping and design
- User observation
- Front-end development
Carleton Admissions
- Product: Revamped recruitment website
- Problems:
- Communicate the unique experience of attending Carleton
- Provide clear, easy-to-find logistical guidance for interested prospective students
- My Roles:
- User research: usability testing, one-on-one interviews
- Editorial flow design; content analysis; edit for tone, readability, and accessibility
- Accessibility analysis; manage assistive tech user feedback process
- Front-end development
Carleton Alumni Network
- Product: Personalized hub for Carleton alumni, incorporating a directory, worldwide clubs & events, reunion, and much more
- Problems:
- Surface the wealth of services and activities Carleton provides alumni.
- Ensure alumni see the most relevant information to them
- My Roles:
- Client communications
- UX, creative, & personalization strategy
- Information architecture
- Prototyping and design
- User research
- Front-end development
Carleton Student Gateway
- Product: Centralized hub for Carleton students, incorporating a personalized dashboard
- Problems:
- Dramatically improve service discoverablility
- Support top task completion
- My Roles:
- Client communications
- Audience, user, competitive, and web analytic research and analysis
- Information architecture reseatch (card sorts, focus groups) and refinement
- Top task analysis, personalization strategy
- Prototyping and design
- Back- and front-end development
- Launch marketing
Carleton Profiles
- Product: Self-service profiles for students, faculty, staff, and alumni
- Problems:
- Demonstrate faculty accomplishments and interests
- Connect students to other students and alumni around career goals and Carleton experiences
- Enhance discovery of shared interests on campus
- Align functionality with user motivations and goals
- My Roles:
- User research
- Multiple client coordination
- UX strategy
- Prototyping and design
- Front-end development
Carleton Academics
- Product: Academics landing site and program directory
- Problems:
- Ease access to departments, majors, and programs
- Showcase Carleton as an academic powerhouse
- My Roles:
- Client communication
- Audience, user, and web analytic research & analysis
- Client communications
- Information architecture
- Prototyping and design
- Back-end and front-end development